Retail
 minutes de lecture

How did Le Coq Sportif strategically leverage its partnership with OVRSEA to triumph over crucial delays in the lead-up to the Rugby World Cup and the Olympic Games?

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Publié le
5
May
2024
Début de citation
In the stressful environment we found ourselves in, OVRSEA helped us to overcome our difficulties with ease. Their proactive team and platform really made the difference for us.
Fin de citation
Melissa Süslü
Transport Manager at Le Coq Sportif

Meeting customer challenges with innovative solutions

Established 141 years ago in Entzheim, France, Le Coq Sportif is a distinguished French sports equipment and textile manufacturer. Renowned for its significant role in sponsoring events like Le Tour de France, the brand has left an indelible mark on major sporting arenas. They are the official sponsors of the 2023 Rugby World Cup and the upcoming Olympic Games.

In 2022, Le Coq Sportif initiated a collaboration with OVRSEA, and the dynamics of their partnership shifted significantly in 2023. With the Rugby World Cup and the approaching Olympic Games, the stakes heightened. This period was characterized by a surge in demands for the manufacturing and swift delivery of their products tailored for these events.

Le Coq Sportif placed significant trust in OVRSEA to swiftly respond to their urgent requirements. Amid these challenges, Le Coq Sportif grappled not only with entrusting OVRSEA with urgent requests but also faced a dual challenge—tackling a lack of visibility in their supply chain and seeking guidance on navigating the intricate landscape of Asia, the primary departure point for the majority of their transports. The collaboration extended well beyond logistical support, as OVRSEA played a pivotal role in addressing the multifaceted challenges encountered by Le Coq Sportif.

Delivering exceptional results and benefits to our customers

  • Addressing their immediate needs to ensure timely delivery of the merchandise.
  • Overcoming the lack of visibility in their supply chain.
  • Navigating the situation in Asia with effective guidance.

Project progress

#1 - Deployment of a dedicated team and tailored processes.

An entire team and meticulous processes dedicated to Le Coq Sportif have been pivotal in overcoming the challenge of coordinating urgent shipments with high volumes, which often leads to disarray. The collaboration between Le Coq Sportif and OVRSEA surpasses traditional support, with OVRSEA mobilizing a dedicated team to address the specific needs of Le Coq Sportif. This strategic process, guided by OVRSEA's extensive expertise, is carried out by a specialized team of at least five individuals who focus on Le Coq Sportif's operations, custom-specific requirements, and advisory services tailored exclusively for them. This encompasses defining optimal strategies for handling merchandise, providing detailed estimates for sea freight, air freight, or a hybrid combination. Given the substantial volumes involved, OVRSEA implements a "split" practice to divide merchandise into multiple transports for efficient management.

#2 - Centralized information and transport data

The integration of the OVRSEA platform has markedly diminished information loss for Le Coq Sportif. Melissa Süslü, the transport manager, has access to meticulously organized transport details and split shipments within files, ensuring the consolidation of crucial information throughout the logistics process. This collaborative initiative empowers Melissa to effortlessly retrieve and promptly share all transport-related data centralized on the OVRSEA platform.

Historically, a lack of real-time insights into shipments and documentation statuses led to disorganization in Le Coq Sportif's supply chain teams. However, the partnership with OVRSEA has ushered in significant transformation, consolidating all pertinent information onto the OVRSEA platform. The inclusive data covers quotes, shipments, and associated documents, augmented by detailed tracking information such as estimated time of departure (ETD) and estimated time of arrival (ETA).

The OVRSEA platform provides Melissa with transparency and enhances team organization, facilitating precise predictions of departure and arrival times. This collaboration streamlines logistics processes, fostering improved coordination among teams. Le Coq Sportif now enjoys complete visibility of its logistics flow, enabling well-informed decisions and proactive supply chain management. This heightened efficiency allows Melissa and her team to allocate more time to value-added tasks, particularly amidst increased demand for major events like the Rugby World Cup and Olympic Games.

#3 - Tailored assistance to overcome the challenges of transporting from Asia.

Asia, the central hub for the logistics sector, poses unique challenges for transportation operations. With disruptions during events like the Golden Week and the Chinese New Year, meticulous planning is essential. Le Coq Sportif's focus on importing from Asia, especially with high volumes and urgent shipments for major events, demands constant support.

Valentine Fischer, account manager at OVRSEA, assumes a crucial role in providing support to Le Coq Sportif's transport manager, Melissa Süslü. Taking a proactive approach, Valentine navigates Melissa through the intricate logistics landscape of Asia, ensuring she remains well-informed about the dynamic situation in China and the status of their merchandise shipments. With almost daily phone consultations, Valentine consistently addresses all of Melissa's requests in under 20 minutes. In one month, OVRSEA has imported a total of 33 000 pairs of shoes. This personalized support markedly elevates the quality of service, enabling Le Coq Sportif to respond promptly to urgent matters and ensuring streamlined and efficient outcomes.

Conclusion

The partnership between Le Coq Sportif and OVRSEA exemplifies the value of proactive solutions, transparent communication and a human-centric approach to fostering success and growth. As it continues to embark on its sporty journey, Le Coq Sportif relies on OVRSEA's unwavering support and expertise to overcome challenges, increase efficiencies and deliver their merchandise with exigeant time constraints. Together they form a formidable team that proves that collaboration and innovation are at their best. Success is not just about reaching milestones, but about the strong connections made along the way.

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